Beyond Borders
How Association Business Events Bring the World Together
ICCA is in a remarkable position to publish statistics and data from our 60-plus year history, detailing the rise of business events by country, city, and sector.
We traditionally collate this information every five years and publish a substantial text-based document. But none of us experienced a cycle quite like the last five years — when the pandemic threatened to bring our industry down, challenging us all as global meetings professionals to re-think how we conceive, sell, and stage our events. Our resilience forged new strategies, created new networks, and redefined the way we think, plan, and do events. The 60-year Report required a different approach, reflecting a belief that the past tells only one part of the story. It is what we do next that matters most.
Beyond Borders – How Associations Business Events Bring the World Together reflects a more creative and intuitive approach to doing business, bringing in global experts from within – and outside – our industry to forecast what we might expect on a whole range of issues; from the World Economy and the Economic Value of our Industry, to Growing Industry Talent, Association Meeting Trends, and Social Sustainability.
Occupying the digital space, utilising videos and graphs, and bite-sized quotes, readers gain the understanding that CCA has a voice that goes beyond business events — and we are ready to use it.
This is our statement on our industry and the place it occupies in a rapidly changing world.
